Over 80 national and international awards including:
- 2 Canadian Direct Marketing Awards (CMA Awards)
- The Advertising Club of New York (ANDY Award)
- 3 Cable Marketing Awards
- Marketing Magazine Award
- International Typographic Composition Association - (Washington)
- 5 Canadian Direct Marketing Awards (CMA Awards)
- 3 Toronto Art Directors Show
- Canadian Packaging (PAC-EX)
- Multi-Image Award (AMIC)
- 3 Typographers International (TIA)
- Marketing Magazine
- 5 CMA Awards
- 8 Andy Awards (N.Y.),
- CLIO Award (N.Y.)
- Golden Lion (Venice Film Festival)
- 4 Bessies
- 4 Chicago Art Directors Club Awards (Chicago)
- 15 Toronto Art Directors Show Awards
Helping clients succeed is the biggest reward!
HOW I DOUBLED THE CLIENT’S SALES & PROFIT WITH MY VERY FIRST JOB.
My very first direct marketing ad for Shell Aviation while working for Ogilvy & Mather (Canada) Ltd., was a huge success.
The ad had to sell fuel and maintenance service to private aircraft owners. It ran in every Canadian aeronautical magazines.
The client suggested a discounted gas offer to the private aircraft owners.
Not convinced that this was the right way to go, I managed to convince the agency and the client into changing the offer.
I suggested that the offer should be the book The Encyclopedia of Aviation.
Below is the contact report I received a month after the ad ran. On it is this hand written message from the marketing manager:
- At last report, orders still flooding
in...Now 1,780 ... against a budget of 1,000 we planned ... scrambling to get more books.
- Nice kind of problem ... coping with too much success!!
- Great work!
“Billy is the quintessential professional who delivers results.”
- David Foy
“Contact Billy Sharma for copy writing. He is one of the best in Canada.”
- Larry Sherman
ASAP DIRECT MAIL & PRINT INC.