Over 80 national and international awards including:

Gold

• 2 Canadian Direct Marketing Awards (CMA Awards)
• The Advertising Club of New York (ANDY Award)
• 3 Cable Marketing Awards
• Marketing Magazine Award
• International Typographic Composition Association - (Washington)

Silver

• 5 Canadian Direct Marketing Awards (CMA Awards)
• 3 Toronto Art Directors Show
• Canadian Packaging (PAC-EX)
• Multi-Image Award (AMIC)
• 3 Typographers International (TIA)
• Marketing Magazine

Merit

• 5 CMA Awards
• 8 Andy Awards (N.Y.),
• CLIO Award (N.Y.)
• Golden Lion (Venice Film Festival)
• 4 Bessies
• 4 Chicago Art Directors Club Awards (Chicago)
• 15 Toronto Art Directors Show Awards

Helping clients succeed is the biggest reward!

HOW I DOUBLED THE CLIENT’S SALES & PROFIT WITH MY VERY FIRST JOB.

My very first direct marketing ad for Shell Aviation while working for Ogilvy & Mather (Canada) Ltd., was a huge success.

The ad had to sell fuel and maintenance service to private aircraft owners. It ran in every Canadian aeronautical magazines.

The client suggested a discounted gas offer to the private aircraft owners.

Not convinced that this was the right way to go, I managed to convince the agency and the client into changing the offer.

I suggested that the offer should be the book The Encyclopedia of Aviation.

Below is the contact report I received a month after the ad ran. On it is this hand written message from the marketing manager:

• At last report, orders still flooding
  in...Now 1,780 ... against a budget of 1,000 we planned ... scrambling to get more books.
  
• Nice kind of problem ... coping with too much success!!
  
• Great work!